![]() ![]() ![]() Many of Aldi's competitors have launched their own loyalty programs, where the consumer gets rewarded with some form of in store credit for repeatedly shopping at that specific store (aldireviewer, 2019). Also, grocery stores' close proximity to each other allow the consumer to easily switch from one retailer to another which further increases the bargaining power of consumers in the industry (Kasi, 2017). ![]() Retail stores such as Aldi, and each of its rivals revolve around providing low cost products in order to attract more customers. Strength of Buyers The bargaining power of consumers within the grocery industry is relatively high. Additionally, identify a new business that could threaten ALDI's market share in the supermarket/grocery industry. With the help of Using MIS, Chapter 2: Strategy and Information Systems, describe the strength from each of Porter's five forces in the supermarket/grocery industry. ![]()
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